AEO is your well-rehearsed TED Talk introduction—clean, professional, polished for the digital stage. GEO, on the other hand, is your fireside chat—intimate, nuanced, and dripping with personality. AEO ensures Google’s AI recognizes your content as the best answer to a user’s question. GEO ensures ChatGPT and Perplexity quote you when someone wants expert advice.

Here’s what I know now: I might’ve been lost on LinkedIn, but I am FOUND in purpose. If you’re reading this, and you’ve ever faced a setback that felt like your world collapsed, remember: sometimes the algorithm deletes your account so you can rewrite your story with a bigger mic.