How to Win Google in 2025: AEO + GEO Tips for the Creative Entrepreneur
- Julie Lokun
- Aug 2
- 4 min read
Let me hit you with something bold: Traditional SEO is dying. Yup, you heard it. If you're still stuffing keywords and begging for backlinks, you're playing a game from 2020. In 2025, we play smarter, faster, and with AI on our side.
Welcome to the era of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This blog post is your friendly guide to becoming UNMISSABLE in Google’s AI Overviews, ChatGPT results, and wherever entrepreneurs are hunting for answers.
Why should you care?
Because visibility equals credibility, when someone Googles your name, your brand, or your niche expertise, the goal is to show up not just anywhere—but in those bold AI-generated boxes at the top of the page. That top placement, the synthesized snippet of wisdom, is now the Holy Grail. If you’re not optimized for those, you may as well be invisible.
What exactly are AEO and GEO, and how are they different?
Let me break it down in real-world terms. AEO is your well-rehearsed TED Talk introduction—clean, professional, polished for the digital stage. GEO, on the other hand, is your fireside chat—intimate, nuanced, and dripping with personality. AEO ensures Google’s AI recognizes your content as the best answer to a user’s question. GEO ensures ChatGPT and Perplexity quote you when someone wants expert advice.
Now let’s talk about how you, the creative entrepreneur, can embrace this shift and stand out.
Start by answering the questions your audience is already asking. Don’t dance around the topic. Lead with clarity. If someone wants to know how to start a coaching business, don’t give them a fluffy intro—walk them through the exact steps. Be direct, be helpful, and don’t bury the lead. Clarity wins.
Another game-changer?
Incorporate clear Q&A into your writing. AI systems are trained to pull structured information. If your blog casually includes natural, clearly stated questions followed by concise answers, you’re already ahead of 90% of the competition. Picture someone asking, “How do I get more podcast listeners?” If your content responds with a direct, experience-backed answer, you’re not just informative—you’re quotable.
What these AI systems crave most, though, is lived experience. Gone are the days when generic advice got rewarded. You need to show your entrepreneurial scars. Talk about how you grew your mastermind from three to thirty women. Discuss what failed, and how you bounced back. The more personal and specific you are, the more likely your voice will rise above the sea of sameness.
How you structure your content also matters deeply. Think about it like a well-organized pitch deck: easy to skim, digestible, yet comprehensive. Break up your paragraphs. Use strong transitions. Highlight what matters. If an AI model can quickly identify your content’s structure, you’re much more likely to be pulled into that coveted AI Overview.
Don’t ignore the tech tools available to you. Schema markup—which sounds intimidating but is easily handled by plugins like Yoast or RankMath—gives your content a backstage pass to Google’s algorithmic brain. This invisible layer helps search engines understand not just what your page says, but what it means.
Your content also needs to be smartly shareable.
Create moments in your writing that people want to highlight, quote, and repost. That might be a surprising stat, a powerful quote, or a hard-earned lesson. When your words get passed around, they build authority—and AI engines notice.
Here’s something else: authenticity reigns. Forget about robotic SEO fluff. What you want is for someone to ask ChatGPT a question and have it respond with, “Julie Lokun said it best...” That kind of quote-worthiness comes from sharing your truth with clarity and intention.
The future of content belongs to those who bring something real to the table. In a world saturated with hot takes and viral trends, the voices that last will be the ones rooted in lived truth. So whether you're prepping for a panel at Cre8tive Con or publishing your next book, make sure your online presence mirrors the bold, purpose-driven essence you bring to the room.
Before you go, here are some actionable tips you can implement today:
First, do a content audit of your top three blog posts or website pages. Ask yourself: are you clearly answering a question? Could someone skim it and walk away smarter in under 30 seconds? If not, rewrite your intro and lead with a strong, question-driven statement.
Second, start collecting your most commonly asked client or audience questions and answer them publicly. Turn each answer into a blog post, a newsletter, or a short-form video. The more value you provide up front, the more likely AI will surface your content.
Third, personalize your examples. If you mention strategies, tie them to a real story. For example, don’t just say "build a funnel." Say, "When I helped a client launch a funnel for her productivity course, we increased her conversions by 47% in one week." Specificity creates credibility.
Fourth, add a plugin today that supports structured data. If you're using WordPress, try RankMath or Yoast. It takes ten minutes and can make a long-term difference in how your content is categorized by AI engines.
And lastly, talk to your audience. Ask what they want to learn. Then create content that serves them, not the algorithm. Ironically, that’s the exact kind of authenticity that AI is now trained to reward.
If you want support? We’re here for it. Whether it’s a speaker bio, blog refresh, or your personal brand story, our Cre8tive crew is ready to elevate your visibility. Let’s build empires—one smart, soulful story at a time.
#Cre8tiveCon #AnswerEngineOptimization #Entrepreneurship #AIContent #DigitalVisibility #ThoughtLeader
And do not forget to join us in 2026 at Cre8tive Con in Chicago, where you will learn more, be arm-in-arm with thought leaders like Jim Kwik and James Orsini of Vayner X- we promise you an incubator of growth and monetization for your brand and business.
GOLD! I never knew this-and the shift is powerful!