How To Write a Book and Publish A Book
- Julie Lokun
- Nov 11
- 5 min read
Books are powerful. They carry our stories, our struggles, and our triumphs—and they have the unique ability to heal both the writer and the reader. Whether it’s a memoir, a children’s story, a leadership guide, or a romantic comedy, books connect us in ways few other mediums can.
As someone who has witnessed the life-changing impact of storytelling, I’ve become passionate about helping others bring their books into the world professionally and purposefully. Writing and publishing a book isn’t just about sales—it’s about leaving a legacy and making an impact.
My partner and the founder of Motivation Champs Publishing, Dominick Domasky, has been curating powerful books for entrepreneurs for a decade and tells me over and over that the power of the published books pays dividends in so many ways.
1. Why Write a Book?
Because words heal. Writing can be a deeply personal and therapeutic process, but beyond that, it’s a means of connection. Books teach, inspire, and offer comfort to those who need it most.
For entrepreneurs, a book also becomes a business asset—it builds credibility, opens doors to media opportunities, and helps attract clients. As Alexa Bigwarfe, founder of the Women in Publishing Summit, says: “Book sales are not the reason you write a book. You write to establish credibility and create opportunities.”
2. What’s the Most Rewarding Part of the Author Journey?
For many authors, it’s not the moment of sale—it’s the moment of connection. When a reader says, “Your book made me feel less alone,” that is true success.
There’s the incomparable thrill of book launch day—the celebration of bringing a new piece of art and truth into the world. Whether it’s your first launch or your fiftieth, that moment never gets old.
3. How Do You Turn Pain into Purpose?
Many writers start their journey through grief, trauma, or transition. Alexa Bigwarfe began blogging after the loss of her child, using writing as a safe space to process emotions and find meaning. That personal healing eventually evolved into her publishing company, Write | Publish | Sell, which helps others bring their stories to life.
Writing transforms pain into purpose. Your words can be the bridge between your experiences and another person’s hope.
4. How Much Does It Really Cost to Publish and Write a Book?
Publishing costs vary widely depending on your goals, format, and level of professional support. Here’s a general guide for 2025:
Low-end (DIY/self-publishing): Around $5,000—this may include editing, formatting, and basic cover design.
Mid-range (professional assistance or hybrid): Between $9,000–$15,000 for a full suite of services, from editing to marketing.
High-end (comprehensive packages): $25,000+, sometimes including PR campaigns, book tours, and large print runs.
Self-publishing does not mean you should do everything alone. Even the most seasoned authors rely on editors, designers, and marketing professionals. Invest in your book as seriously as you invested in your story.
5. What Are the Different Types of Publishers—and Which Ones Should You Avoid?
Understanding the publishing landscape is critical before signing any contract. Here’s a breakdown of the main types of publishers:
Traditional Publishers (The “Big Five” and their imprints): These include Penguin Random House, HarperCollins, Simon & Schuster, Hachette, and Macmillan. They cover the costs of production, editing, and distribution—but they only accept a tiny percentage of submissions, often through literary agents.
Independent (Indie) Publishers: Smaller presses that operate outside the Big Five but offer legitimate contracts and distribution. Many focus on niche genres and provide more personal attention.
Hybrid Publishers: These operate between traditional and self-publishing models. You invest in some aspects of production, but the publisher provides professional editing, design, and distribution support. Reputable hybrid presses follow industry standards, are transparent about costs, and allow the author to retain significant rights.
Self-Publishing: You maintain complete control and rights to your book, hiring freelancers for editing, cover design, and formatting. Platforms like Amazon KDP, IngramSpark, and Draft2Digital make this route more accessible than ever.
Vanity Presses: Proceed with extreme caution. Vanity presses charge high fees for minimal results, often disguising themselves as legitimate hybrid publishers. They prey on authors’ dreams and lack of industry knowledge.
Warning Signs of a Vanity Press:
Vague or inflated promises of “guaranteed bestseller” status.
Lack of transparency about how your money is used.
Claims that they’ll “publish you for free” but charge hidden fees later.
You must purchase a large number of your own books upfront.
No distribution through legitimate channels (like Amazon, Ingram, or bookstores).
You don’t retain your book rights.
A reputable publisher—traditional or hybrid—will clearly outline services, costs, and ownership in writing. When in doubt, consult the Independent Book Publishers Association (IBPA) or the Alliance of Independent Authors (ALLi) for red flag checklists.
6. What If I Don’t Have the Budget to Hire Professionals?
Start where you are. Many successful authors begin with limited budgets and grow as they learn.
You can find affordable editors and designers on platforms like Fiverr or Upwork, and use user-friendly formatting tools like Vellum or Atticus. The key is to do your best within your means—and keep improving your work over time.
Done is better than perfect. You can always re-edit, re-cover, or relaunch later.
As Dom says, “I can’t criticize the bootstrappers—that’s how I published my first book.”
7. Why Should Every Entrepreneur Write a Book?
A book can be the most powerful business card you’ll ever have. It establishes authority, attracts clients, and opens doors to speaking engagements and media opportunities.
As a conference producer for Cre8tive Con, I can confirm that published authors stand out. When reviewing speaker applications, authors consistently rise to the top because a book demonstrates expertise, commitment, and credibility.
Your book can become the cornerstone of your brand—the piece of content that outlives every social post or ad campaign.
8. What’s the Real Goal of a Book?
The goal isn’t just book sales—it’s impact and opportunity.
A well-crafted book builds credibility, grows your audience, and attracts business opportunities. It’s your lead magnet, your calling card, and your legacy.
One author Alexa worked with attributed over $400,000 in consulting work directly to his book. It opened doors to stages, clients, and contracts that would never have existed otherwise.
START CRE8TING YOUR BOOK!
Books remain one of the most powerful tools for change, connection, and credibility. They can transform your life and touch the lives of others.
If you feel that inner pull to write, listen to it. Don’t wait for perfect timing or perfect prose. The world doesn’t need perfection—it needs your truth.
As I am writing away- this gave me so much clarity- thank you