The 3 Content Rule: Proven Content Creation Strategy to Grow Your Audience Fast
- Julie Lokun
- Aug 9
- 2 min read
If you’re a creative entrepreneur, you’ve probably felt the constant pressure to churn out fresh content every day. A new Instagram post. A clever LinkedIn update. A Reel that might (if the algorithm is feeling generous) get traction. It can feel like a full-time job — and not the one you signed up for.
The truth is, you don’t need to produce endless amounts of content to make an impact. You just need a smarter way to use what you’re already creating. That’s why I swear by something I call the 3-Content Rule.
The 3 Content Creation Rule
The 3-Content Rule is simple: Every piece of content you create should have three different lives. You start with one strong idea, and then you intentionally repurpose it into different formats so you can reach more people without starting from scratch each time.
Here’s how it works:
1. Start with long-form anchor content.This is your deep dive — the piece that shares your full idea or story. It might be a podcast episode, a blog post, a YouTube video, or a keynote talk. This is where you give the most value and set the tone for everything else.
2. Break it down into medium-form content.Pull out a key point or two and turn it into something shorter but still substantial. This could be a LinkedIn post, a short article, or an email to your list. It’s designed to deliver value quickly while inviting people to check out your long-form piece.
3. Create micro-content to grab attention.Think of these as little sparks — short Reels, TikToks, quotes, or behind-the-scenes snapshots. Their job is to catch someone’s eye and get them curious enough to dive deeper.
By following this process, you give your ideas multiple chances to land. You’re not repeating yourself — you’re showing up in different ways for different types of people. Some will watch a video, others will read an email, and some will only see your quick-hit social post. The 3-Content Rule makes sure all of them hear your message.
Pick one great piece of content you’ve already created — a client success story, a blog, or even a live talk.
Decide how you’ll expand it into a long-form anchor.
Pull one or two powerful takeaways and turn them into a post or email.
Create one short, attention-grabbing visual or video to promote it.
If you do this consistently for just a month, you’ll start to see a big difference in your reach and engagement — without the burnout that comes from constantly reinventing the wheel.
The magic of the 3-Content Rule is that it gives your ideas the time and space to actually work for you. You stop chasing the next post and start building a body of work that feels intentional, cohesive, and true to your voice!
--YOU GOT THIS- JULIE
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